I have recently discovered a new bugbear; titles of papers that give you no clue as to what the paper is about, even to the extent that reading the abstract still leaves you wondering if the paper is about an animal or a plant or whatever! I may be exaggerating slightly, but perhaps not. My impression is, however, that in ecology, the higher the Impact Factor of the journal, the more likely you are to find papers with titles that are opaque to say the least. Take a look at these for example, all taken from current issues of the journals and not involving a lot of searching or filtering.
This one from Ecology Letters, it takes until line 9 of the abstract before you find out that it is about an insect herbivore, but you have to wait until the introduction to actually find out which species the authors are using as their exemplar.
Here from Ecology, it isn’t until line 8 of the abstract that you know what the subject organism of the paper is; on the plus side you do get the species name, a butterfly.
Not an entomological example this time 🙂 This one from the Journal of Animal Ecology, takes until line 7 of the abstract to reveal that the paper is about wild boar, not that you would have guessed from the title.
Another non-entomological example, this time from Oikos; you only have to read to line 6 of the abstract to find out that the paper is about mussel beds.
Contrast this with the next two journals, both lower impact than the previous examples, but still leaders in their fields with impact factors over the magic 2;
from Insect Conservation & Diversity, you know exactly what this paper is all about
and the same here for Ecological Entomology.
So what is it with these “guess what the hell this paper is about” titles? There is a very obvious answer, but isn’t there always? It’s all about marketing. As authors we live in a crowded marketplace, as academics we are ducking and diving for tenure, grants, promotion and kudos in general; our currency is publications and the value of our currency is judged by citations, clicks and chutzpah. Back in the day, titles that began with the words “The effect of, the influence of …”, were, especially in the applied world, de rigueur. Nowadays, scientific writing courses and books about how to write paper, will all tell you that titles like that are the kiss of death, and won’t even get you past the Editor-in-Chief’s triage, let alone in the reviewers in-box. You need to sell your story, and ironically, it appears that selling your story means obfuscating it!
I’m as guilty of this as the next author. My first papers stuck rigidly to the time-honoured applied format of titles such as “The effect of cereal growth stage and feeding site on the reproductive activity of the bird‐cherry aphid, Rhopalosiphum padi” and “The effect of previous defoliation of pole-stage lodgepole pine on plant chemistry, and on the growth and survival of pine beauty moth (Panolis flammea) larvae”, even, when, as in the case of the latter, it was in a very ecological journal. Now, yes, I still do produce papers with similar titles, if I am aiming at a general ecology journal I succumb to the obfuscatory and hyperbolic, with the obligatory colon and question mark. I too have sold out. For many years I ran a paper writing course for postgraduates and final year undergraduates, part of which dealt with titles, and of course, I dealt harshly with the old fashioned, tell it as it is title, giving a personal example. Here is a paper I published with the informative title unlikely to grab the attention of a general audience:
“The effect of two lodgepole pine (Pinus contorta Douglas ex Loudon) seed origins (South coastal and Alaskan) on the growth, survival and development of larvae of the pine beauty moth, Panolis flammea (Denis & Schiffermuller) in the presence and absence of predators in a Scottish field site.”
Here, however, is the snappy title that it was published under in Oecologia. It used every trick in the trade, including hooking it on to, what was at the time, the latest ecological fad;
In my defence line 1 of the abstract told you the plant species and by line 3 you knew it was pine beauty moth 🙂
The question that I would like you, as fellow authors, to answer, is, have we gone a step too far, is it time to return to the honest, tell it as it is title, or are we doomed to an endless treadmill of devising ever more bizarre and over the top titles in that attempt to get ourselves noticed from the rest of the crowd?
I have, according to the Web of Science, published 207 papers, twenty of which include the words The Effect of and six, The influence of, in their titles, the most recent of which was in 2012.
If you are interested in title structure and choice, albeit from a social science point of view, then I thoroughly recommend this post by Patrick Dunleavy.