Tag Archives: science communication

Mind the gap – time to make sure that scientists and practitioners are on the same page

I have deliberately used the same title for this post as my 2017 Editorial in Annals of Applied Biology and if you were to run it through Turnitin™ you would find a very high percentage similarity indeed 🙂 I had originally planned for this post and my Editorial to appear simultaneously, but thanks to modern publishing practices, the January issue of the Annals of Applied Biology, hit the virtual newsstands in mid-December and put the kibosh on my cunning plan.

mind-the-gap

Once a year I am wheeled out to do a guest lecture to the final year agriculture undergraduates on the Global Food Production module here at Harper Adams.  I start off the lecture by reminiscing about when I was an agricultural zoology undergraduate student at the University of Leeds in 1975 and was introduced to the concept of Integrated Pest Management (IPM), or as it was termed then, Integrated Pest Control.  I was very much taken by this idea and on my next visit home, approached my Uncle James, a farmer, and explained the concept to him and suggested that he might like to implement it on his farm.  To my surprise, he was not convinced by my arguments, and replied with words to the effect, “It all sounds rather tedious, and after all, I can do all my pest control much more easily using a tank mix, so why should I bother?”.  This attitude was, at the time widespread among the UK farming community and elsewhere despite the concept having been formally discussed in the scientific literature since the late 1950s and early 1960s (Stern et al., 1959; de Fluiter, 1962).  Despite the benefits of IPM being recognised and extolled IPM by researchers and agronomists for many years, take-up by growers has been much slower than expected (Kogan, 1998; Hammond et al., 2006). Resistance to the adoption of integrated pest management is not new, Benjamin Walsh writing in 1866 wrote

Let a man profess to have discovered some new patent powder pimperlimplimp, a single pinch of which being thrown into each corner of a field will kill every bug throughout its whole extent, and people will listen to him with attention and respect.  But tell them of any simple common-sense plan, based upon correct scientific principles, to check and keep within reasonable bounds the insect foes of the farmer, and they will laugh you to scorn”  Benjamin Walsh The Practical Entomologist

Why, if IPM is regarded as being of such paramount importance to sustainable crop production, the European Union for example passed a directive recently (2009/128/EC) requiring all member states to pass legislation to make sure that all professional growers at the very least adopt the principles of IPM, is its adoption so slow.  Hokkanen (2015) cites three main impediments to the adoption of IPM, science funding, political interference and economics.  As an applied entomologist I know from bitter experience, that there is a lack of willingness by the UK Research Councils to fund basic applied science i.e. grants to aid researchers to establish much-needed new economic thresholds are very unlikely to be funded.  Hokkanen (2015) also points out that whilst the political landscape now includes IPM, different governments have views, not necessarily based on science, about what are acceptable items for the IPM toolbox, genetically modified crops (GM) and neonicotinoid insecticides being just two such examples. Thirdly, as Hokkanen (2015) points out the ability of farmers to fully adopt IPM practices, is often out of their control, but is decided by market forces and social and political pressures, GM crops and neonicotinoids again serving to illustrate this point.

As Felicity Lawrence writing in the Guardian says “British farmers growing wheat typically treat each crop over its growing cycle with four fungicides, three herbicides, one insecticide and one chemical to control molluscs. They buy seed that has been precoated with chemicals against insects. They spray the land with weedkiller before planting, and again after.

They apply chemical growth regulators that change the balance of plant hormones to control the height and strength of the grain’s stem. They spray against aphids and mildew. And then they often spray again just before harvesting with the herbicide glyphosate to desiccate the crop, which saves them the energy costs of mechanical drying.

Most farmers around the world, whatever the crop, will turn to one of just six companies that dominate the market to buy all these agrochemicals and their seeds. The concentration of power over primary agriculture in such a small number of corporations, and their ability both to set prices and determine the varieties available, has already been a cause of concern among farmers. Yet by next year the competition is likely to shrink even further”.

Independent advice in the UK is not as easy to get as it once was.  The expected career outcome for my undergraduate course was either academia or to work as an advisor for the then, government funded, Agricultural Development and Advisory Service (ADAS).  ADAS was the research and advisory arm of the then Ministry of Agriculture Fisheries and Food and employed specialist advisers throughout the country to advise farmers and growers how to maximise their output.   ADAS became an agency in 1992, was privatised in 1997 and in December 2016 was taken over by RSK, a large environmental consultancy.  The first incarnation of ADAS was relatively well-staffed with truly independent advisors. The second incarnation, although still billed as independent, had far fewer offices and far fewer staff, so their traditional advisory role was largely taken over by private agronomists whose agendas and training are very varied.  This state of affairs is not unique to the UK.

As an example, this is from another of my correspondents who is also on the Editorial Board of Annals of Applied BiologyThanks for your message and interesting question.  You are correct that in the US the extension service is closely aligned with the land grant Universities.  It was the complete opposite in Australia and NZ (similar to the UK) where the government funded extension service had been cut years ago and the gap had been ‘filled’ by private consultants which were also often chemical sales representatives.

Even in the USA, traditionally very strong when it comes to entomology in universities, the situation is less than rosy as this email from another correspondent (of necessity anonymised) highlights:

“I am currently the only trained entomologist in any XX university with a position focused on commercial ornamental entomology despite nurseries in XX being our largest plant-based agricultural commodity. Between shipping out 75-80% of the nursery plants across a state or international border, thousands of cultivated varieties, several planting systems (protected and field grown), and the aesthetic thresholds with ornamental plants, I’m a bit too popular (couldn’t haven’t happened in high school when I could have used it). I don’t even have a PhD and my position is actually a regional Extension educator position versus specialist. Since we have no specialists for non-food crops, I often am asked to work off position description on other ornamental plant needs in landscapes as well. Not just entomology as this is an IPM position.  This level of demand has curtailed my ability to be involved with activities that would have been useful professionally (like publishing more and reviewing work of peers). No regrets about the new discoveries, adoption and impact of my work in many diverse areas but I will have less legacy in the published world.  

I’m retiring in less than three years. A little early but necessary as I’ve been fighting burn-out for years. And the university has taught me many times that they value my work less as a female (the stories I could tell). Women in STEM gets lots of verbiage but those of us working in these systems will tell you how far we have to go yet to be treated equitably. Perhaps they will value my work once I’m gone and people have nowhere to go. I have been fortunate to have had the privilege of excellent training and only hope that this country can maintain some of these bastions of entomology into the future”

Science is crucial to the development of IPM, be it understanding pest phenology, developing and evaluating biocontrol agents or obtaining a basic understanding of the biology and ecology of a particular pest (e.g. Webb et al., 2015; Dandurand & Knudsen, 2016; Karley et al., 2016; Rowley et al. 2016).  Basic science is important, but funding needs to be mainly allocated to more immediately applicable research than to the more academic end of the spectrum which is where it tends to go more often than not (Hokkanen, 2015).   I recently attended a conference organised by AgriNet, http://www.agri-net.net/ whose mission statement is “AGRI-net is an Agri-science Chemical Biology network which aims to stimulate the development and facilitate the translation of novel tools and technologies to key end-users in the Agri-sciences”, the title of which was  Bridging the gap between Physical sciences & Agri-sciences research.  Although the science presented was excellent it was hard to see how it could be translated to the relevant end-users in their lifetimes.

Don’t get me wrong, basic science is needed as there will be a time when the technology is available for it to be relevant.  As an example, Winer et al. (2001) convincingly demonstrated that planting spring wheat at extremely high densities (up to 600 seeds m2) in a grid pattern, significantly reduced weed density and significantly increased yield when compared with planting at conventional seed rates and in the traditional row pattern.  Fifteen years ago this may not have been very attractive to farmers as it would have meant modifying their already expensive machinery.  With the advent of precision farming this is perhaps now a viable strategy, but so far is little taken up by growers.  Is this a lack of communication from the scientists to the end-user or a reluctance to adapt new ways by the farmer?  I would suggest the former.

The recent State of Nature report (Hayhow et al., 2016) caused dismay amongst UK ecologists and raised the hackles of the UK farming community.  The data were very convincing and much of the decline in wildlife in agricultural systems was attributed to the intensification of agriculture post World War 2. The UK farming community reacted quickly and angrily (Midgely, 2016), pointing out that farming practices have changed greatly over the last half century and that the report was overlooking the many farmers who have willing engaged with the various environmental stewardship initiatives.  The debate was somewhat exacerbated by the fact that some trenchant exchanges on both sides of the fence are of a long-standing nature.  Although I have a great deal of sympathy for the conservation side of the argument I sometimes feel that the language used by what the farming press equally dismissively calls ‘green lobby’ does not help. Michael McCarthy for example, an author whom I greatly admire, is in his recent book, The Moth Snowstorm, is extremely scathing about the practices of farmers, whom he mockingly calls “Farmer Giles” (McCarthy, 2016)

Similarly, there has been for some time, a debate within the scientific community as to whether it is better to farm intensively to maximize yields while conserving and protecting natural habitats (land sparing), or to use wildlife-friendly farming methods (land sharing) that integrate biodiversity conservation with food production (e.g. Tscharntke et al., 2012; Bommarco et al., 2013; Fischer et al., 2014; Kremen, 2015).  Due, however, to the pressures imposed by academic institutions and state funding bodies, the scientists concerned publish in ‘high impact’ conservation journals unlikely to be read by agronomists let alone farmers.

Sue Hartley (2016) “…working in Malawi on a Christian Aid funded project on improving crop resilience to drought.  I thought I had the answer: farmers should stop growing maize and grow the much more drought tolerant millet instead.  Consternation amongst the farmers greeted that suggestion! “But, they exclaimed in horror, Dr Sue, we can’t we are married to maize!  Hopelessly naïve, I had neglected the wider cultural and socioeconomic context; I’d focussed on the physiology of the plants, my discipline, and not on the sociology of farmer behaviour, someone else’s discipline

There are ways to bridge the gap, although it may mean some scientists having to step outside their laboratories and comfort zones. A recent experiment in China where academic staff and their postgraduate students lived in farming communities and worked alongside local farmers resulted in significant increases in crop yields (Zhang et al., 2016).  Whilst not suggesting that all scientists involved in basic science with potential agricultural applications, adopt a similar approach, I would encourage them to spend some time speaking to farmers on their farms and not in workshops away from the agricultural environment.   Similarly, I would exhort ecologists with an interest in agriculture to either publish in journals more likely to be read by agronomists and farmers and not in journals that only their peers will read. Arguments in journals such as Biological Conservation, no matter how well presented or reasoned, reach a very limited audience of peers and undergraduates writing assignments. The people who make the decisions and grow our food do not read those journals. Failing that, in these days of ‘research impact’ it would make sense to take steps to summarise their findings in a more popular format such as the farming press. The workshops often mentioned in grant applications under the “pathways to impact” section will only have a limited reach and the proposed web sites, another favourite of the grant writer, unless extensively advertised and scrupulously kept up to date, again will remain largely unread.

Most importantly, use language that everyone can understand.  The farmer representing Innovate UK at the Agri-futures meeting was particularly scathing about the presentations, slickly and smoothly delivered by the obviously keen and excited scientists, remarking that most farmers would not know the word heterogeneity; keep it simple, avoid jargon, but don’t speak down to practitioners just because they don’t have the same vocabulary you do.   Emma Hamer the Senior Plant Health advisor for the National Farmers Union was just one of the many speakers from industry at the Advances in Integrated Pest Management Conference that I attended in November, who pointed out that many farmers were still unaware of exactly IPM was, even though they were practicing it to some extent.

There are agricultural scientists who do their best to step down from their ivory towers and try to make their work easily accessible.  Rothamsted Research for example, where the scientists are under immense pressure to publish in high impact journals, are doing their best to provide an effective extension service despite the swingeing cuts that have been made to their staff who work with whole organisms.  Their advocacy of the IPM concept via their app Croprotect is innovative and useful.  The UK of course is not alone in these types of ventures.  My Editorial sparked this response via email:  “I read with interest your editorial in the Annals of Applied Biology.  Our research group works strongly with State Government to convert our research into practical tools for fire management, but we struggle at the interface because each agency things that it is the responsibility of the other to do the extension work!  A better example comes from my colleagues in the crop sciences who have a very workable model in the southern hemisphere (see http://www.apen.org.au/extensionnet ).” On the other hand, we have scientists who extol the virtues of extension but publish in journals that are non-accessible to many academics and certainly beyond the ken of agronomists and farmers (Kremen, 2015).  Important commentaries on pollinators aimed at farmers and politicians (Dicks et al., 2016) are too often hidden behind ‘high impact’ paywalls and if not revealed by helpful bloggers such as Jeff Ollerton, would remain hidden away from the very people who need to know.  Other bloggers such as Manu Saunders are also on the case, debunking and/or publicising the debates surrounding sustainable agriculture, but this is not enough.  Scientists who put themselves forward as working in the agricultural sciences need to pay more heed to the ways in which farmers work, understand the farming year* and actually talk to farmers whilst in their own environment.  Perhaps not so much as being on the same page but standing in the same field.

mind-the-gap-2

Pleased to see that a Wordle analysis of this post puts farmers centre stage.

 

References

Bommarco, R., Kleijn, D. & Potts, S.G. (2013) Ecological intensification: harnessing ecosystem services for food security. Trends in Ecology and Evolution, 28, 230–238

Dandurand, L.M. & Knudsen, G.R. (2016) Effect of the trap crop Solanum sisymbriifolium and two biocontrol fungi on reproduction of the potato cyst nematode, Globodera pallida. Annals of Applied Biology, 169, 180-189

De Fluiter, H.J. (1962) Integrated control of pests in orchards. Entomophaga, 7, 199-206.

Dicks, L.V., Viana, B., Bommarco, R., Brosi, B., del Coro Arizmendi, M., Cunningham, S.A., Galetto, L., Hill, R.,  Lopes, A.V., Pires, C., Taki, H., & Potts, S.G. (2016) Ten policies for pollinators.  Science, 354, 975-976.

Fischer, J., Abson, D.J., Butsic, V., Chappell, M.J., Ekroos, J., Hanspach, J., Kuemmerle, T., Smith, H.G. & von Wehrden, H. (2014) Land sparing versus land sharing: moving forward. Conservation Letters, 7, 149–157

Hammond, C.M., Luschei, E.C., Boerboom, C.M. & Nowak, P.J. (2006) Adoption of integrated pest management tactics by Wisconsin farmers.  Weed Technology, 20, 756-767

Hartley, S. (2016) In praise of interdisciplinarity.  The Bulletin, 47, 5-6.

Hayhow, D.B., Burns, F., Eaton, M.A., Al Fulaij, N., August, T.A., Babey, L., Bacon, L., Bingham, C., Boswell, J., Boughey, K.L., Brereton, T., Brookman, E., Brooks, D.R., Bullock, D.J., Burke, O., Collis, M., Corbet, L., Cornish, N., De Massimi, S., Densham, J., Dunn, E., Elliott, S., Gent, T., Godber, J., Hamilton, S., Havery, S., Hawkins, S., Henney, J., Holmes, K., Hutchinson, N., Isaac, N.J.B., Johns, D., Macadam, C.R., Mathews, F., Nicolet, P., Noble, D.G., Outhwaite, C.L., Powney, G.D., Richardson, P., Roy, D.B., Sims, D., Smart, S., Stevenson, K., Stroud, R.A., Walker, K.J., Webb, J.R., Webb, T.J., Wynde, R. and Gregory, R.D. (2016) State of Nature 2016. The State of Nature partnership.

Hokkanen, H.M.T. (2015) Integrated pest management at the crossroads: science, politics or business (as usual)?  Arthropod-Plant Interactions, 9, 543-545

Karley, A.J., Mitchell, C., Brookes, C., McNicol, J., O’Neill, T., Roberts, H., Graham, J. & Johnson, S.N. (2016) Exploiting physical defence traits for crop protection: leaf trichomes of Rubus idaeus have deterrent effects on spider mites but not aphids.  Annals of Applied Biology, 168, 159-172

Kogan, M. (1998) Integrated pest management: historical perspectives and contemporary developments.  Annual Review of Entomology, 43, 243-270

Kremen C. (2015) Reframing the land-sparing/land-sharing debate for biodiversity conservation. Annals of the New York Academy of Sciences, 1355, 52–76.

McCarthy, M. (2016) The Moth Snowstorm, Hodder & Stoughton, London.

Midgely, O. (2016) Industry’s work overlooked by UK green lobby. Farmer’s Guardian, September 16, 2

Rowley, C., Cherrill, A., Leather, S., Nicholls, C., Ellis, S. & Pope, T. (2016) A review of the biology, ecology and control of saddle gall midge, Haplodiplosis marginata (Diptera: Cecidomyiidae) with a focus on phenological forecasting.  Annals of Applied Biology, 169, 167-179

Stern, V.M., Smith, R.F., Van Den Bosch, R., & Hagen, K.S. (1959) The integrated control concept. Hilgardia, 29, 81-101.

Tscharntke, T., Clough, Y., Wanger, T.C., Jackson, L., Motzke, I., Perfecto, I., Vandermeer, J. & Whitbread, A. (2012) Global food security, biodiversity conservation and the future of agricultural intensification. Biological Conservation, 151, 51–59

Webb, K.M., R.M. , Harveson, R.M. & West, M.S. (2015)  Evaluation of Rhizoctonia zeae as a potential biological control option for fungal root diseases of sugar beet.  Annals of Applied Biology, 167, 75-89

Winer, J., Griepentrog, H.W. & Kristensen, L. (2001) Suppression of weeds by spring wheat Triticum aestivum increases with crop density and spatial uniformity.  Journal of Applied Ecology, 38, 784-790.

Zhang, W., Cao, G., Li, X., Zhang, H., Wang, C., Liu, Q., Chen, X., Cui, Z., Shen, J., Jiang, R., Mi, G., Miao, Y., Zhang, F. & Dou, Z. (2016) Closing yield gaps in China by empowering smallholder farmers. Nature, 537, 671-674

7 Comments

Filed under Bugbears, Science writing, Uncategorized

A Roundabout Review of the Year – highlights from 2016

Welcome to my traditional, well it is the fourth after all, annual review of my social media and science communication activities.  I have had another enjoyable year blogging and tweeting, and as I wrote last year, I have absolutely no plans to stop either.   You may also be pleased to know that pictures of roundabouts will continue to appear at irregular intervals 🙂

2016-review-1

Roundabout on the edge of Prades, 2016, complete with the author 🙂

 

Impact and reach

I have continued to post at about ten-day intervals; this is my 142nd post.  The more I write the easier it seems to become. I also did my first jointly authored post, teaming up with Anne Hilborn (@AnneWHilborn) to ask if naming study animals introduced observational bias which generated a fair bit of interest and was published in a slightly modified form in the on-line magazine Biosphere.  Another of my blog articles was converted into a discussion piece for the journal Agricultural & Forest Entomology  (see February 2017 issue) and my blogging activities resulted in me being asked to do an article about roundabouts and their biodiversity for the summer newsletter of the International Association for Landscape Ecology.  For those of you who think that social media has no place in science, I feel that this is pretty convincing evidence that science communication via social media is a  very worthwhile use of our time.

I had visitors from 164 countries (150 last year) and received 34 036 views (29 385 last year).  As last year, the majority of my readers

2016-review-2

The top ten countries for views in 2016

came form the UK and USA, although Sweden and The Netherlands made it into the top ten, pushing Spain into the wilderness.

 

Top reads

My top post (excluding my home page) in 2016 was one of my entomological classics, the Moericke Trap, closely followed by  A Winter’s Tale – Aphid Overwintering,  although my all-time winner is still Not All Aphids are Vegans with over 5 000 views.  My top ten posts tend to be either about aphids or entomological techniques/equipment which I guess means that I am filling an entomological niche.  I was however, disappointed to see that one of my favourite posts about (to me at any rate) the inspirational paper by Mike Way and Mike Cammell on using aphid egg counts to predict crop damage is languishing in the bottom ten, despite being published in September 2015 😦

 

Comparative statistics

One of the things that I find somewhat frustrating with blogging is the difficulty of gathering comparative data.  It may be the scientist in me or perhaps I am just too competitive, but as WordPress kindly supply their users with personal statistics, I feel the need to know how others are doing.  It is surprisingly hard to get these sort of data although this site is useful if you are hoping to use your blog for generating an income.  I was very excited a few weeks ago when my blog reached over 100 000 views at beginning of December.  Just a few days later Dynamic Ecology announced their 1 00 000 unique visitor which certainly put me in my place!   They have, however, been around a while and post much more frequently than I do, so are perhaps not the best yardstick, although of course something to aspire to.  Luckily, Jeff Ollerton who has been blogging about a year longer than me and in a similar subject area, is as obsessed with blogging statistics as I am and very kindly gave me access to his data.  Looking at the data it seems that we arrived at the same point

2016-review-3

Comparative statistics between my blog and that of Jeff Ollerton’s Biodiversity Blog.

after the same amount of time but in different ways.  Jeff had a much slower start than me and his stats are best described using a curvilinear relationship whereas my line is still a straightforward linear relationship.  I guess that as I was on Twitter when I launched my blog that I immediately picked up more views than Jeff who only joined the Twitter fraternity a month or so ago.  It will be interesting to see if his readership curve steepens in the coming months and if mine continues to rise linearly, plateau or (hopefully) take-off as Jeff’s did.

Tweeting for entomology

In terms of Tweeting I had a really great experience curating the Real Scientists Twitter account @realscientists.  It kept me very busy but I interacted with a whole new set of people and had some really interesting conversations.  I can heartily recommend it to anyone who is considering volunteering.  I had hoped to hit the 5 000 follower milestone before the end of the year but didn’t quite make it, ending the year with 4 960 instead which is according to my children, pretty good for a normal person 🙂

Many thanks to all my readers and especially to those who take the time to comment as well as pressing the like button.  My top commenters, as indeed they were last year, were Emma Maund, Emily Scott, Emma Bridges, Jeff Ollerton, Amelia from A French Garden and Philip Strange.  I look forward to interacting with you all in 2017.  A Happy and Prosperous New Year to you all.

 

 

10 Comments

Filed under Roundabouts and more, Uncategorized

Getting a buzz with science communication – Reflections on curating Realscientists for a week

My week on Realscientists was a direct result of National Insect Week, a biennial event organised by the Royal Entomological Society (RES) to bring the wonders of entomology to a wider audience*. I had never thought about being a curator for Realscientists although I have followed them for some time.  Back in February however, one of my PhD students who has been involved with National Insect Week on more than one occasion, suggested that I might apply to curate RealScientists during National Insect Week as the RES Director of Outreach, Luke Tilley, was hoping to be on Biotweeps during National Insect Week as well.  To make sure that I had no excuse to forget to do it, she very helpfully sent me the link to the Realscientists web site and instructions on how to apply 🙂

Duly briefed, I contacted Realscientists and to my surprise and slight apprehension, was given the slot I had asked for, the week beginning 19th June.  As my curatorial stint drew closer I began to worry about what I was going to tweet about and how to fit it into my day-to-day activities.

I made a list of twenty pre-planned Tweets to give me an outline script to work from. I managed to include all but one into my week as curator, the one about why you should want to work in entomology.

RS1

The twenty tweet list

I felt that my whole week was addressing this point so there was no need to belabour the point any more.  I also received an email from Realscientists with a Vade Mecum of how and what to tweet.  I was somewhat concerned by the section on how to deal with trolling, but I needn’t have worried, as far as I could tell I received no overt abuse**.

The big day approached, which as my actual launch was at Sunday lunchtime caused some slight logistical problems, but easily solved by making lunch a bit later than usual. As it was a Sunday I basically kept it light, introduced myself and tweeted a few insect factoids and pictures, including some great images from van Bruyssels The Population of an Old Pear Tree.  I have my own hard copy of the 1868 translated edition, but if you want to read it on-line it is available here.

RS2a

From van Bruyssel – The Population of an Old Pear Tree

It is definitely worth a read.

I also had to make a decision about how much time I was going to spend Tweeting. The previous curator had only done about 10-15 tweets a day, which is what I usually do.  The curator before her, however, had done considerably more.  As my stint as curator coincided with National Insect Week and as my contract with my university does actually specify that I do outreach***, I felt that I could justify several hours a day to it and that is what I did, and managing to fit quite a bit of the day job in between.

In between tweeting images and fantastic insect facts I tried to get some important messages across to my audience.  I started with what some might  term a “conservation rant”, basically bemoaning the fact that although insects make up the majority of the animal kingdom, conservation research and funding is very much biased toward the vertebrates, largely those with fur and feathers.  I also pointed out that most statements about how we should go about conservation in general is based on this unbalanced and not very representative research.  Taxonomic chauvinism has annoyed my for a long time 🙂

RS3

That rant over I introduced my audience to the work our research group does, biological control, chemical ecology, integrated pest management, agro-ecology and urban ecology and conservation. Our use of fluorescent dust and radio tagging to understand insect behaviour aroused a lot of interest and comment.

 RS4

Using alternative technology to understand vine weevil behaviour.

RS5

The glow in the dark sycamore aphid was also very popular

 

Midweek I translated one of my outreach talks to Twitter and in a frenzy of Tweets introduced the world to Bracknell and the biodiversity to be found on its roundabouts and how an idea of how to teach locally relevant island biogeography and conservation, turned into a 12 year research project.

RS6

How teaching led research – the Bracknell roundabout story.

In between these two main endeavours, I tweeted about the influences that entomology has had on art, literature, popular culture, religion, medicine, engineering, advertising, economics, medicine , fashion and even advertising, using a variety of images.

RS7

Our new insect-inspired smoke detector attracted a lot of love and envy.

I even composed a haiku for the occasion

Six-legged creatures;

Fascinating and diverse,

Beautiful insects

 

RS8

I have been an entomologist for a long time.

and told the story of my life-long love of insects, incidentally revealing some of my past hair-styles and exposing my lack of interest in sartorial elegance 🙂

My overall message for the week was, and hopefully I got this across, is that we should be much

RS9

more aware of what is under our feet and surrounding us and of course, that aphids are not just fantastic insects

RS10

My final tweet

but also beautiful animals.

Giant Myzus

Model Myzus persicae that I recently met in the Natural History Museum

And finally, would I do it again? Yes most definitely. I ‘met’ a lot of new and very interesting people and had some really good ‘conversations’.

 

References

Harrington, R. (1994) Aphid layer.  Antenna, 18, 50-51.

Huxley, T.H. (1858) On the agamic reproduction and morphology of Aphis – Part I. Transactions of the Linnean Society of London, 22, 193-219.

Leather, S. R. (2009). Taxonomic chauvinism threatens the future of entomology. Biologist 56, 10-13.

 

 

*I was one of the original ‘founders’ of National Insect Week so have always tried to be involved in some way with the event.

**or I am so thick-skinned I didn’t notice it 🙂

***or as Harper Adams University quaintly terms it, “reach out”

 

 

 

 

Leave a comment

Filed under EntoNotes, Teaching matters

Planned and accidental landings – Search terms that found my site

Unbelievably yet another year has gone by which means that I have managed to complete three years of blogging at Don’t Forget the Roundabouts writing articles at about ten-day intervals. This post will be my 105th since I started blogging on January 1st 2013.  I have written over 15 000 words about aphids and another 31 000 words on other entomologically related subjects ; so at least one book if I can get around to linking the various posts into a coherent form 🙂  My views on the usefulness of blogging at a personal level and in terms of science communication remain as positive as ever and I fully intend to continue blogging for the foreseeable future.  At this time last year last year I summarised my facts and figures in terms of views and international reach.  This year I have decided to ‘borrow’ an idea from three of the blogs I follow, Scientist Sees Squirrel, Small Pond Science and The Lab and Field and speculate about some of the search terms that direct people to my site.

So first the bare facts, I reached 150 countries (145 last year) and received 29 385   views

Countries 2015

Top nine countries for views during 2015

(24 616 last year) and as yet the figures seem to suggest that I will continue to gain more views during 2016, but it is only a simple regression and a pessimist might see a plateau appearing 🙂

Blog stats

My top post, as last year, was Not All Aphids are Vegans closely followed by  A Winter’s Tale – Aphid Overwintering both with over a thousand views.  So how do people find me, which search terms do they use?  As you might expect the most frequently used search terms are those that ask do aphids bite people (humans)? In fact most of the search terms that plonk people down on my blog are aphid related.  Jiminy Cricket also turns up a lot; this is because of one of my very early posts in which I pointed out that Jiminy Cricket should really be Gregory Grasshopper.  On the other hand, some people do actually search for me and my site specifically.  There are, however, some weird and wonderful search terms that send people my way, a few of which are worth commenting on.

 

Do police dogs follow the scent of fear?  An easy one to start with, this directed the searcher to my post on aphid alarm pheromone, which will of course, not have answered her/his question.

Police dog cartoon

 

These two are obviously linked to the name of my blog.

Who are the roundabouts in Pinocchio? I didn’t know that roundabouts featured in Pinocchio but Jiminy Cricket certainly does 🙂  On reflection this may have been a misspelling of roustabouts, in reference to the two villains who kidnapped Pinocchio.

Why were roundabouts so big back in the day?  An intriguing question to which I have no answer.

 

This one takes the prize for the most specific set of terms entered.

What is the name of the male group of entomologists that is the oldest group in the world and has recently invited Dr Helen Roy to become a member? – the answer is of course The Entomological Club.

 

I was extremely flattered that Google directed this inquirer to my blog  🙂

Where is the latest global discourse in entomology?

 

Obviously all my trips to Paris and France have upped my international profile,

article sur aphis nerii et ses parasitoides

 

but these are pretty obscure to say the least!

her wellies got sloppy pictures, but probably (s)he meant soppy? so here you are

soppy wellies

it’s raining get coat and umbrella study module to get a first in exam results

what is a milligram?  I have no idea how that ended up on my site and as for this one?

joni printed 50 pages, then he took a pair of scissors and carefully cut 300 tag and signed all of them

 

And finally a couple of X-rated ones:

 why girls bum sap changes having sex? I’m guessing that (s)he meant shape –  being directed to an article about aphids ingesting phloem sap must have been a bit deflating!

video sex girls avenae  this one must have really been disappointed but if (s)he comes this way again (s)he might like to watch this video produced by the Silwood Revue which is well worth a view https://www.youtube.com/watch?v=3sBzNsaSzdM

 

I could go on, but enough is enough, and the rest are mainly aphid related.

I continue to find blogging immensely satisfying but would really like to have more comments and interactions via the blog. Twitter is where most exchanges occur at the moment.  As far as I can make out other bloggers, even those with much larger readerships than me, also say that comments on their blogs have fallen over the last couple of years.  It would be nice if everyone who followed me on Twitter read my blog!  That said I must acknowledge my most frequent commenters and bestowers of likes.  These are Emily Scott http://adventuresinbeeland.com/, Jeff Ollerton http://jeffollerton.wordpress.com/, Amelia from A French Garden, Emma Tennant http://missapismellifera.com/, Manu Sanders http://ecologyisnotadirtyword.com/ and Philip Strange https://philipstrange.wordpress.com/.   I am also very grateful to the 175 people (40 more than last year) who subscribe to my blog.

Many thanks to you all for your interest and kind words and A Prosperous and Happy New Year to you all.

 

Post script

As a late Christmas present to you all, my favourite roundabout of the year!

Surgeres

On the edge of Surgeres (Charente Maritime) – not very ecological but certainly literary!

10 Comments

Filed under Roundabouts and more, The Bloggy Blog, Uncategorized