Tag Archives: Twitter

Social media and academia do work well together – two years in and still a fan

It is now just over two years since I began tweeting and just under two years since I started blogging. My first end of year report saw me entering my second year as a fully converted Tweeter and Blogger and very happy indeed with my foray into the world of social media.  I had made new research contacts, got invitations to give talks to local conservation groups, got BBC Wildlife to acknowledge their vertebrate bias,

BBC Wildlife

been invited to give a talk on the subject at the Royal Entomological Society annual meeting and even got a publication in the journal Animal Conservation!  So I definitely finished 2013 on a high and began the New Year with an almost evangelical desire to convince all my colleagues to join in the fun.

So now here I am, two years in. Is it still working for me?  Most definitely.  I have amassed over 2300 followers on Twitter and 124 people are signed up to receive updates to my blog.  I have, including this article, written 65 blog posts.  Views on my blog have increased from a daily average of 39 to 67 and at the time of writing it has received over 22000 views compared with just over 14000 last year.  I figure that this is considerably more exposure than I get from my published scientific papers.  That said, I have as a direct result of my blogging activities had two more papers published (Leather, 2014, 2015) and been asked to submit a more formal version of my end of year report to Antenna (the house journal of the Royal Entomological Society) which will give me a chance to sway a somewhat larger entomological audience than I had at the annual meeting last September (2013)! My good-natured jibes (via Twitter) at the Journal of Animal Ecology accusing them of a vertebrate bias, resulted in me being asked to edit one of their Virtual Issues which in turn, resulted in a very interesting post on their blog by their Editor-in-Chief Ken Wilson.

As a journal editor, I have been able to find referees for papers and also new editorial board members. I have also found Twitter an invaluable way of advertising the MSc course in Entomology that I run here at Harper Adams University,  of advertising PhD and staff positions and of generally reaching and interacting with a huge number of like-minded people around the world.   It is of course not all one way traffic, I get a number of requests for help and information that I am, if able, happy to respond positively to.

My biggest buzz this year was to receive a complimentary copy of a book by Peter Smith (Smith, 2014), in which one of my blog posts,

Smith book

Are PhD Examiners really ogres? was quoted several times.   I have to confess that this gave me pretty much the same feeling that I got when I saw my first ever paper (Leather, 1980) in print 😉

So to answer the question I posed at the start of this post. Yes, I am still as firmly, if not more so, convinced as I was a year ago, that social media is an essential part of a rounded academic life.  Of course if you are reading this I am probably preaching to the converted 😉


Leather, S.R. (1980) Egg survival in the bird cherry-oat aphid, Rhopalosiphum padi. Entomologia experimentalis et applicata, 27, 96-97.

Leather, S.R. (2013) Institutional vertebratism hampers insect conservation generally; not just saproxylic beetle conservation. Animal Conservation, 16, 379-380.

Leather, S.R. (2014) How Stephen Jay Gould wrote Macbeth – not giving credit where its due: lazy referencing and ignoring precedence. Ideas in Ecology & Evolution, 7, 30-40.

Leather, S.R. (2015) An entomological classic: the Pooter or insect aspirator. British Journal of Entomology and Natural History, 28, in press

Smith, P. (2014) The PhD Viva: How to Prepare for your Oral Examination.  Palgrave Macmillan, Basingstoke




Filed under Bugbears, The Bloggy Blog

A Year of Not Forgetting the Roundabouts

Exactly a year ago (January 1st 2013), and with some trepidation, I launched my blog, Don’t Forget the Roundabouts.  I recently wrote about why I joined Twitter, https://simonleather.wordpress.com/2013/12/18/why-i-joined-the-twitterati-blogs-tweets-talks-making-entomology-visible/ and concluded that it had been a worthwhile and educational experience.  So how about the blog?  To me this was even scarier than going on to Twitter.  It took me some time to come up with a title, and I finally opted for the one you see above this post.  This celebrates my interest in urban ecology, my fascination with the architecture, decoration and biodiversity of roundabouts in general

Cantaur compressed

and my belief that we should concentrate the majority of our conservation efforts on small and local issues in our own back-yards https://simonleather.wordpress.com/2013/02/01/think-small-and-local-focus-on-large-charismatic-mega-fauna-threatens-conservation-efforts/.  I am not saying that international conservation is a bad thing; I just think that there is a lot of scientific imperialism/colonialism (e.g.  http://www.bmj.com/content/331/7519/705.full, andhttp://www.conservationandsociety.org/article.asp?issn=0972-4923;year=2007;volume=5;issue=2;spage=147;epage=183;aulast=Adams ) out there as well as a huge amount of taxonomic bias, driven by ex-situ conservationists with agendas driven by charismatic mega-fauna.  I think that local conservationists and indigenous populations should be primarily responsible for their own conservation efforts, but also of course, not forgetting their global responsibilities.

Writing a fully fledged blog, as opposed to tweeting, is to me a big deal.  Twitter is pretty ephemeral but a personal blog is out there and relatively easy to find.  I have therefore felt that when I write about science, which is mainly what appears here, that I need to research the literature thoroughly and get my facts right. After all, what I write about aphids may be found by a researcher or student who because I have published extensively on aphids, may take it as gospel without checking sources, despite my warnings https://simonleather.wordpress.com/2013/03/28/how-stephen-jay-gould-wrote-macbeth-not-giving-credit-where-its-due-lazy-referencing-and-ignoring-precedence/.  I find that preparing a scientific post takes as much background research as writing a full-blown paper for publication, in fact sometimes it takes longer because I find myself delving into some really obscure literature from the distant past https://simonleather.wordpress.com/2013/06/06/desperately-seeking-sources-the-quest-for-the-original-citation/. That said, it has all been great fun and I have learnt a lot and found a lot of really interesting blogs out there; something I never really looked at until I started blogging myself.

So what have I learnt from blogging?  Well, not everyone finds aphids as interesting as I do, but I will continue to plug away at trying to convince you all that aphids really are the greatest insect group in the world 😉  That said, my most popular post was about aphids, https://simonleather.wordpress.com/2013/06/06/desperately-seeking-sources-the-quest-for-the-original-citation/ found mainly by people using the search term, ‘do aphids bite people’ and looking at the traffic data it shows a fairly good correlation with the times that aphids are likely to be most abundant, although I am not convinced that they are all out there biting people.

Not all aphids are vegans

Otherwise my most popular posts are those that have dealt with more general issues, such as the PhD viva experience https://simonleather.wordpress.com/2013/05/07/are-phd-examiners-really-ogres/ which shows a steady number of hits at about an average of one a day once you discount the initial launch peak.

 Are PhD Examiners really orgres

I have published 39 posts, reached people in 112 countries, with the top ten being dominated by the English-speaking countries of the world, and

Country views

had over 14,000 views with an average of 39 per day and sixty people subscribe to my blog as official followers.

Annual summary again

My most viewed day was 451, won by my recent blog on joining the Twitterati.  My ambition is to have a post that is actually read by all my followers on Twitter!  My two most frequent commenters and bestowers of likes are Emily Heath http://adventuresinbeeland.com/ and Jeff Ollerton http://jeffollerton.wordpress.com/.   My most frequent referrer was Chris Buddle http://arthropodecology.com/

My thanks and best wishes to them all, and of course, to all my other readers and followers.  I would really like feedback from all of you to help me improve my efforts during 2014.

A Prosperous and Happy New Year to you all.


Filed under The Bloggy Blog, Uncategorized

Why I Joined the Twitterati: Blogs, Tweets & Talks – Making Entomology Visible

It is now thirteen months since I tweeted my first tweet and almost a year since my blog went public.  It is thus an opportune moment I feel to assess how this first year has gone and to see if I can convert other oldies and not so oldies to make that leap into the world of public social media.  For many years I had held the whole concept of social media in contempt – Facebook and Twitter for me, represented the very epitome of mindless gossip and tabloid extremism.  I saw them as entirely the domain of the chattering classes and the idle young.  Perhaps an extreme view, since some of my children, a number of my colleagues, my wife and even my mother-in-law were on Facebook. Still, as someone who did not get a mobile phone until March this year (and only because of the fact that during the week, I live alone, and my wife feels that it is a sensible thing to have in case of emergency), I guess I was just living up the image of the techno-refusenik.

That said, I have always felt that the job of a scientist is to communicate and having always had a desire to teach and pass on my enthusiasm for entomology to others, I have not been remiss in coming forward.  I did actually have a fling with public engagement way back in 1981 when I worked in Finland and developed their early warning system for cereal aphids.  My research actually appeared in the Finnish national farmer’s magazine almost simultaneously with my official scientific publication.

Kaytannon Maamies   Front page Leather & Lehti

My subsequent career as first a forest entomologist with the Forestry Commission and then as a university teacher at Imperial College, was pretty much that of the typical academic, with the occasional appearance on the radio and the rare television interview, plus the odd reference to my work in the national or local newspapers.

Powe of Bugs

Mainly however, I was, until about the turn of the century just communicating with my peers i.e. publishing scientific papers and facilitating communication between other entomologists; I seem to have spent the last twenty years or so editing journals, first cutting my teeth on the Royal Entomological Society’s house journal Antenna, and then moving on to Ecological Entomology and for the last seven years as Editor-in-Chief of Insect Conservation & Diversity.  So there I was facilitating the dissemination of entomological knowledge around the world and busy doing my own entomological research and training future entomologists by running the only entomology degree in the UK and also of course supervising lots of PhD students. All very commendable indeed, but perhaps a bit limited in scope…

Limited scope

Round about the turn of the century I started to get really fed up with the ignorance shown about entomology and the bias towards vertebrates by funding bodies and journals.   I started going into schools and giving talks to the public whenever possible trying to draw people’s attention to the importance of insects..

Small and local

And getting more and more provocative..

Death to polar bears

And getting more and more irritated and desperate in print..


It was obvious that there was a problem; the misconception that the public tend to have in that all insects are either pests or things that sting or bite them and need to be stamped on (Leather & Quicke, 2009:  http://www.harper-adams.ac.uk/staff/profile/files/uploaded/Leather_&_Quicke_2009_JBE.pdf ).  Some of the entomological misconceptions were amusing but being entomologically pedantic still wrong..

Funny but wrong

others which were annoying but perhaps excusable..

Top trumps   Top trumps2

and some which were just plain inexcusable..

No Excuse

The problem has been neatly summed up by others too..


One of my PhD students, Fran Sconce, whom I have known since she was an undergraduate…

Fran graduation

had for some time been extolling the virtues of social media as a means of scientific communication,

Fran Twitter

finally convinced me that it was time to make a leap and to move into a different environment.


and thus was born @Entoprof


and Don’t Forget the Roundabouts

Blog header

So like a fellow ex-Silwoodian, Natalie Cooper who recently reported on her first year as a blogger/tweeter http://www.ecoevoblog.com/2013/10/29/to-tweet-or-not-to-tweet-that-is-the-question/ I too feel the need to assess how this first year has gone.

Well, first I found that there were lots of old friends out there, and even my old school started following me….

Old friends

A ton of ex-students, not all of whom are entomologists…


Increased opportunities for outreach and meeting people I didn’t even know existed..


And making new professional links….

Professional links

And incidentally as an Editor I have found new people to ask to act as reviewers and I’ve had great fun continuing my fight against institutional vertebratism …

Vertebrate bias

and got a great result which I am certain I wouldn’t have got without Twitter..


With my new friends I entered into public debate..

public debate

and got another result which again would not have happened without Twitter..

BBC Wildlife

and found a new way to interact at conferences..

conference interactions

and been really inspired.  I have thoroughly embraced the concept of social media and have now set up a Twitter account for the Entomology MSc http://www.harper-adams.ac.uk/postgraduate/201004/entomology  I run..

MSc Entomology

and also a Blog for them to run http://aphidsrus.wordpress.com/

Ento blog

My latest venture with the aid of


is the A-Z of Entomology, the first letter of which you can view here if you want to learn about aphids  http://www.youtube.com/watch?v=liBt59teaGQ

So yes it has been a great year and a heartfelt thank you to all my Tweeps and to all of you that follow my blog.  I really have found this both useful and educational.  It has been a great eye-opener.  And of course a really big vote of thanks to Fran for finally convincing me that I should join the Twitterati.


Filed under EntoNotes, Teaching matters, The Bloggy Blog

Sometimes big can be good – Reflections on INTECOL 2013

Warning:  I am not going to discuss the science presented, just my impressions of the conference as a whole.

In April I wrote about my dislike of big international conferences  citing reasons such as  the difficulty in finding people, session clashes, people giving talks on already published papers and the tendency of just talking to people you already know.  I finished the article somewhat cynically, with the phrase “perhaps INTECOL will prove me wrong”; for those of you who may not know, INTECOL is the acronym of the International Association for Ecology (I had to look it up myself to get it exactly right).  INTECOL 2013 (#INT13 for Twitter users) coincided with the 100th birthday of the British Ecological Society and was held at the ExCel Centre in London.  It thus promised to be a very large event.  So two strikes against it already as far as I was concerned, huge conference and in London, probably my least favourite city of all time; twenty years of commuting into the South Kensington campus of Imperial College from Bracknell has not left me pleasant memories and although having had a cosmopolitan childhood I am a small village boy at heart.  I probably wouldn’t have gone to INTECOL at all, if the British Ecological Society hadn’t subsidised my attendance (I am an Associate Editor for the Journal of Animal Ecology) and we hadn’t taken our summer holiday earlier than usual this year.  I decided that I would commute in daily, rather than pay for accommodation; we still have a house in Bracknell, despite me working in Shropshire, and it would also give me the opportunity to have some family time.

For me the conference started on Sunday morning when my wife and I travelled into the ExCel Centre to set up the Harper Adams University display stand.  This was done very quickly and we then went for a walk in the sunshine to look at the surrounding area with the impressive London Dockers statue just outside the ExCel , and the street food outlets down near the


Emirates Air Lines (cable cars across the  Thames) and an abortive trip to look at the London Olympic site (no access available); luckily next to the Westfield Shopping Centre, so some entertainment there;  people watching from the M&S Café on the Bridge and a free taster glass of the new Pimms flavour, blackberry and elderflower.  Then back to the ExCel for the very pleasant welcome mixer, where as I had predicted I spoke to people I already knew and then back home to Bracknell.  I was up very early on Monday to catch the dreaded Reading to Waterloo slow service (65 minutes from Bracknell to Waterloo) and then the 40 minute tube and DLR journey from Waterloo to Prince Regent and the ExCel.  Things were very busy but as I had volunteered to do student talk judging, my schedule was fixed for me for the first two days; no need to wade through the huge programme and sigh over clashes.   At the first plenary it was announced that questions would only be taken via Twitter; there were a few disgruntled groans from the audience but as a Twitter convert of less than a year, I was intrigued and  it also gave me an idea.  There and then I decided that I would try to say hello in person to as many people I could find who followed me on Twitter, my fellow Tweeps.  I had a mission and I have to admit it made the meeting quite fun, instead of waiting for people to say hello and mainly just talking to old friends I was on the hunt; as an entomologist it reminded me very much of my childhood days of insect collecting.  This was also made easier by the very user-friendly delegate badges, actually readable at a distance and here I at least, was very pleased with the draconian attitude of the ExCel

Simon Badge

security staff who insisted that badges were worn at all times by delegates.  It always annoys me when delegates don’t wear their badges and when the lettering is so small that you have to get embarrassingly close to people’s vital areas to identify them 😉  Note that in the picture above the lanyard is positioned to prevent the badge turning round and being unreadable; many people used the central hole which meant that their badges were often totally useless as a means of identification.

Wrong badge

At first I took a few of my ex-students to task (of which there were many) and showed them how to wear their badges.  I may then have become somewhat evangelical, indeed officious, about the subject and started teaching strangers how to wear their badges correctly;

Badge wearing

no matter I had a mission and was enjoying the conference and meeting lots of new people. The second conference-changing moment was the plenary lectures and asking questions via Twitter, or Tweeqs as I called them.  One problem I did have, was that I found it difficult to type and listen at the same time; how do students manage in lectures?  I also found that although you could ask a question there was then no chance to riposte when the speaker answered verbally to the whole audience, so no real debate, but I think it has potential.  For example, my question to Georgina Mace, who gave a very good lecture on biodiversity conservation in the 21st Century but largely ignored invertebrates when making assumptions and predictions about the future, was not entirely answered to my

G Mace question

satisfaction, being along the lines of yes I know that data are not balanced but we are waiting for you guys to produce similar data sets, did generate some Twitter debate but I was not able to respond directly to Georgina.  Still, I think that this is definitely an

Mace riposte

creative way forward and allows people not at a conferences to ‘attend’.  I especially highlight this for the benefit of Chris Buddle of McGill University and Blogger extra-ordinaire at Arthropod Ecology, who although not at INTECOL, was able to participate, albeit only at a distance (from Canada to be precise).

Buddle question

Perhaps at future meetings there may be some way to employ an official conference tweeter (or more), akin to the way translators are used at the United Nations?

I also very much enjoyed meeting many of the next generation of ecologists as well as chatting to many ex-students and colleagues.  I would especially like to highlight the fact that Kathryn Luckett, a PhD student at Silwood Park, publicised, first via Twitter and secondly by her recent blog post, about the inequality in ecology of career progression for female scientists as very well illustrated by the presenters at the conference.

 Speakers for Simon

I think that this is something for us all to think very hard about. and I urge you to read her post.

Commuting as I was, meant that I was not as able to take part in the social events to the same extent as those staying in the very nearby hotels, healthier for both my wallet and my liver, although that said I did pick up a cold – not sure who to blame for that, the daily tube journey or the influx of delegates from all around the world!

The programme overall was excellent, the speakers in the main, fantastic, and the organisation by the BES and local committee very good indeed.  I would have liked it better if the coffee and tea had been on tap all day and not at set times.  The BES Centenary party was a superb idea, even though I had to leave before the band started!  So on the whole; I actually enjoyed this conference very much but I am not sure how much I gained scientifically.  I do think, however, that everyone had a great time and I certainly made many useful contacts, although as predicted there were a number of people who I wanted to see who I never did manage to find.  Well done BES and INTECOL for putting on such a great event. It is always good to be proved wrong once in a while, especially if it is a pleasant surprise.

The week after next, I am presenting a talk at ENTO13 at St Andrews University, on the usefulness of social media for scientists.  This will be a much smaller conference, albeit international.  I wonder if I will enjoy it as much or more?

Post script – for those of you curious about the stand, here is a picture of it with me and Fran Sconce (a PhD student of mine working on Collembola) in attendance.  Note that we are both wearing butterfly themed clothing – how entomological can you get 😉 and our badges are the right way round.

Harper Stand INTECOL


Filed under Bugbears, Uncategorized